Choosing the right real estate intranet
MyAgentBase vs. Placester
A quick summary
MyAgentBase is purpose-built intranet software for brokerages and teams. Placester is primarily an AI website builder and marketing platform that helps agents publish IDX sites and capture leads.
If you need a real estate intranet to centralize internal resources, announcements, and team communication, MyAgentBase keeps the focus on back office work. Placester is a better fit when your main priority is AI-driven marketing sites and lead generation.
Compare pricing and features
| Compare | MyAgentBase | Placester |
|---|---|---|
| Unlimited user accounts | ||
| Unlimited teams | ||
| Direct messages | ||
| Unlimited file storage + common links | ||
| Broadcast email notifications | ||
| Posts | ||
| Answer frequent questions | ||
| Calendar | ||
| Industry news feed | ||
| All-in-one dashboard | ||
| Privacy + permission controls | ||
| Simple pricing | ||
| Use with your own domain | ||
| Whitelabel branding | ||
| Live chat support | ||
| CRM | ||
| IDX integration | ||
| Individual agent websites |
We're biased, but honest
When to choose Placester,
and when MyAgentBase ?
MyAgentBase
- MyAgentBase is a real estate back office hub, built to keep internal communication, documents, and announcements in one organized intranet.
- It is designed for brokerage operations and agent enablement, so teams can find resources fast without relying on marketing tools.
- You get a clean, office-first workflow with predictable results, not an AI-led marketing experience.
Placester
- Placester is an AI website and marketing platform focused on lead capture, IDX, and agent sites.
- Its AI angle is centered on building and optimizing public-facing websites, not internal operations or intranet workflows.
- You are adopting a website and CRM suite, not a dedicated intranet for office communication.
Frequently asked questions
What is a real estate intranet?
Is MyAgentBase a CRM?
Is MyAgentBase built for teams?
What makes MyAgentBase great for agents?
What makes MyAgentBase great for small brokerages & teams?
What makes MyAgentBase great for large brokerages & teams?
Do I need a credit card to try MyAgentBase?
Could we really add 1000 users and still just pay $199/month total on Unlimited Yearly?
When does Unlimited Yearly become a better value than Flex Monthly?
Can we upgrade, downgrade, switch packages, or cancel whenever we want?
Is it easy to migrate to MyAgentBase?
How does MyAgentBase stand out against other real estate intranets?
How can I talk to someone about MyAgentBase?
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