Choosing the right real estate intranet
MyAgentBase vs. Lofty
A quick summary
MyAgentBase is purpose-built intranet software for brokerages and teams. Lofty is an AI-driven platform for lead generation, CRM, IDX websites, and transaction management.
If your goal is to consolidate communication, files, and office resources, MyAgentBase is the better choice. Lofty is a better fit when growth automation and AI marketing are the priority.
Compare pricing and features
| Compare | MyAgentBase | Lofty |
|---|---|---|
| Unlimited user accounts | ||
| Unlimited teams | ||
| Direct messages | ||
| Unlimited file storage + common links | ||
| Broadcast email notifications | ||
| Posts | ||
| Answer frequent questions | ||
| Calendar | ||
| Agent Roster | ||
| Industry news feed | ||
| All-in-one dashboard | ||
| Privacy + permission controls | ||
| Simple, affordable pricing | ||
| Free trial | ||
| Use with your own domain | ||
| Whitelabel branding | ||
| Live chat support | ||
| CRM |
We're biased, but honest
When to choose Lofty,
and when MyAgentBase ?
MyAgentBase
- MyAgentBase is an intranet-first workspace for brokerage operations, keeping internal communication and resources organized.
- It focuses on office workflows and team alignment, not lead generation or AI sales automation.
- You get a clear, lightweight intranet experience built for staff and agents.
Lofty
- Lofty is an AI-powered real estate platform centered on lead generation, CRM, and marketing automation.
- Its strength is sales and growth tooling, not a dedicated intranet for internal operations.
- You are adopting a broad AI and marketing stack rather than a focused intranet for brokerage communication.
Frequently asked questions
What is a real estate intranet?
Is MyAgentBase a CRM?
Is MyAgentBase built for teams?
What makes MyAgentBase great for agents?
What makes MyAgentBase great for small brokerages & teams?
What makes MyAgentBase great for large brokerages & teams?
Do I need a credit card to try MyAgentBase?
Could we really add 1000 users and still just pay $199/month total on Unlimited Yearly?
When does Unlimited Yearly become a better value than Flex Monthly?
Can we upgrade, downgrade, switch packages, or cancel whenever we want?
Is it easy to migrate to MyAgentBase?
How does MyAgentBase stand out against other real estate intranets?
How can I talk to someone about MyAgentBase?
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